The world’s second-largest defense event — the 17th Turkey IDEF Defense Exhibition — successfully concluded in Istanbul on July 27. The six-day exhibition once again served as a top-tier platform where the world's leading defense forces showcased cutting-edge technologies and pursued cooperation opportunities.

Chinese Strength Shines, Market Opportunities Surge

At this exhibition, the China Pavilion, with a strong lineup of over 200 enterprises, became the center of attention. The pavilion was bustling with crowds, lively discussions, and fruitful contract signings, fully demonstrating the international competitiveness of China’s defense equipment. Behind this vibrant scene lies enormous market potential in the region.

Yang on the Frontline: In-depth Exploration of the Turkish Market

This time, Yang’s core mission was not just to visit the exhibition, but to go deep into the front line and closely study the Turkish market. Moving swiftly through various exhibition halls, his keen eyes caught every detail.

1. In-depth Observation
Focused on the products and technological directions showcased by Turkish and international exhibitors, especially solutions tailored to regional needs.

2. Intensive Communication
Held extensive discussions with potential clients, industry partners, and market analysts to deeply understand specific demands, procurement processes, competitive landscape, and potential challenges in Turkey and surrounding areas.

3. Trend Assessment
Captured the latest market trends and developments to evaluate future cooperation opportunities and entry points.

Insights Driving the Future: Precise Adaptation and Export Optimization

Yang’s deep market insights from this trip carry clear strategic significance:

“The Turkish market has its own uniqueness and importance,” Yang said. “Being there in person and meeting clients face-to-face allows us to truly understand their pain points and expectations. The purpose of our visit is to gather the most authentic and up-to-date market intelligence to guide our subsequent product optimization, market strategies, and export planning.”

Airfly Tethered System: Ready for Global Expansion

"Airfly Tethered" is fully prepared and in first-level readiness for going overseas!
We have completed comprehensive resource allocation, rigorous product verification, and meticulous market deployment. With top-level readiness, we are set to fully explore new blue ocean opportunities in the international market!

Winning the Future through Insight

Although IDEF 2025 has concluded, the in-depth Turkish market insights brought back by Yang are being transformed into a clear roadmap for our regional market development. Based on this valuable market feedback, we will continue to enhance the competitiveness of our products and services, better meet the needs of customers in Turkey and neighboring markets, promote win-win cooperation, and expand into broader international markets.

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